by Gary Fearon
Remember what a magical experience it was to get your first big box of
Crayolas, in "64 different brilliant colors"? You may recall favoring certain colors and scorning others. I myself was never fond of
periwinkle. It just seemed like a tepid, anemic shade of blue.
From childhood onward, colors elicit emotions that affect our mood,
appetite, and purchases. Advertisers use this to great advantage, and
it's to a writer's advantage to recognize how important color choices are in the design of book covers.
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