Tuesday, November 4, 2014

The Color of Your Cover

by Gary Fearon

Remember what a magical experience it was to get your first big box of Crayolas, in "64 different brilliant colors"? You may recall favoring certain colors and scorning others.  I myself was never fond of periwinkle.  It just seemed like a tepid, anemic shade of blue.

From childhood onward, colors elicit emotions that affect our mood, appetite, and purchases.  Advertisers use this to great advantage, and it's to a writer's advantage to recognize how important color choices are in the design of book covers.

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