Look Out

by Gary Fearon

If you're a media junkie like I am, you find the comings and goings of popular phrases entertaining.  You've probably noticed that "At the end of the day" has all but replaced "The bottom line" to preface a conclusion.  I often wonder who was the first person to say whatever is the phrase of the day.

Some years ago, a famous magazine editor tried to make "mouseburger" a catch phrase, to describe a woman who had to work extra hard to get noticed.  From the moment I read it in an interview, "mouseburger" seemed so random and ridiculous that I think I actually prayed for it not to catch on. That prayer...

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