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Tuesday, November 18, 2014

The Establishing Lyric

by Gary Fearon

Frequent establishing shot from TV's Seinfeld
At the beginning of any story, the first thing the audience wants to know is what's going on.  Those first few sentences have a duty to satisfy that curiosity by identifying some sense of who, what, when and where. In a song or poem, where much has to be conveyed in even fewer words, it's especially appreciated when the scene is set up front.

Just like the establishing shot in a movie, a good opening lyric gives the listener an instant understanding of the current state of affairs so that they feel caught up on whatever they need to know to jump right in with us...

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Tuesday, November 4, 2014

The Color of Your Cover


by Gary Fearon

Remember what a magical experience it was to get your first big box of Crayolas, in "64 different brilliant colors"? You may recall favoring certain colors and scorning others.  I myself was never fond of periwinkle.  It just seemed like a tepid, anemic shade of blue.

From childhood onward, colors elicit emotions that affect our mood, appetite, and purchases.  Advertisers use this to great advantage, and it's to a writer's advantage to recognize how important color choices are in the design of book covers.

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